Ford Launches Power Promise Program in the UK
Ford launches its Power Promise program in the UK, boosting EV ownership perks.
“Last Oct., we launched the Ford Power Promise, with complementary home chargers and installation for new electric vehicle customers. Today, the program is launching in the UK! I’m excited more customers will be able to fill up at home to save time & money!” CEO Jim Farley posted on X.
The initiative rolls out across Great Britain and Northern Ireland with tailored partnerships.
Last Oct., we launched the Ford Power Promise, with complementary home chargers and installation for new electric vehicle customers. Today the program is launching in the UK! I’m excited more customers will be able to fill up at home to save time & money! https://t.co/fKjQldKdQ8 pic.twitter.com/JtgN7ka7Lu
— Jim Farley (@jimfarley98) April 8, 2025
In Great Britain, Ford Power Promise partnered with Octopus Energy to offer a free home charger and up to 10,000 miles of charging credit on the Intelligent Octopus Go tariff for eligible retail buyers of all-electric passenger cars ordered by June 30, 2025. Meanwhile, in Northern Ireland, Ford partnered with ChargeGuru for charger installations. The program excludes the Channel Islands.
Ford customers may receive some cost-saving benefits. Octopus Energy’s Go tariff and Ford’s Dynamic Charging capabilities could slash costs by up to 70%, alongside optional home charger setups. The legacy automaker’s push mirrors rivals like Volkswagen, which is taking advantage of expanding EV incentives in Europe.
The UK launch builds on Ford Power Promise’s debut, aiming to ease range anxiety and hook cost-conscious drivers. With Octopus and ChargeGuru in play, Ford’s EV strategy gains traction globally.
The post Ford Launches Power Promise Program in the UK appeared first on TESLARATI.
Source: https://www.teslarati.com/ford-power-promise-program-uk/
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