Amazon launches Kuiper satellites; Can it rival Starlink?

Amazon’s Project Kuiper launched its first 27 satellites on Monday, marking the start of a $10 billion effort that could compete with SpaceX’s Starlink with a global broadband internet network.

Amazon’s Kuiper satellites launched aboard a United Launch Alliance Atlas V rocket from Cape Canaveral, Florida. Project Kuiper’s recent launch is the initial step toward deploying Amazon’s 3,236 satellites for low-Earth orbit connectivity. Amazon’s satellite launch was initially set for April 9 but was delayed due to bad weather.  

Now that the Kuiper satellites have been launched, Amazon is expected to publicly confirm contact with the satellites from its mission operations center in Redmond, Washington. The company aims to start offering Kuiper services to customers later this year. Project Kuiper was unveiled in 2019 and targets consumers, businesses, and governments who need reliable internet service, similar to Starlink.

Amazon has a deadline from the U.S. Federal Communications Commission to deploy 1,618 satellites by mid-2026. Analysts suggest the company may require an extension to its Kuiper satellite deployment deadline due to the project’s year-long delay from its planned 2024 start.

United Launch Alliance could conduct up to five more Kuiper missions this year, according to ULA CEO Tory Bruno. Amazon noted in a 2020 FCC filing that Kuiper services could begin with 578 satellites, initially covering northern and southern regions.

Kuiper’s launch pits Amazon against SpaceX’s Starlink and telecom giants like AT&T and T-Mobile, with a focus on underserved rural areas.

“There’s an insatiable demand for the internet,” Amazon Executive Chairman Jeff Bezos told Reuters in January. “There’s room for lots of winners there. I predict Starlink will continue to be successful, and I predict Kuiper will be successful as well.”

Global interest in satellite alternatives is rising. Ukraine is exploring Starlink alternatives with the European Union (EU), driven by concerns over Elon Musk. Germany’s military, Bundeswehr, also plans its own constellation to ensure independent communications. However, like Amazon’s Kuiper Project, EU options lag behind Starlink.

Amazon’s consumer expertise and cloud computing infrastructure give Kuiper a competitive edge despite Starlink’s market lead. As Kuiper ramps up launches, its success could reshape broadband access while challenging SpaceX’s dominance in the satellite internet race.

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