Leadership & Company Culture From the Former CEO of WD-40 - Garry Ridge (Video)
In this 14 May 2025 video, host Mike Rowe talks with Garry Ridge, the former CEO of WD-40, a company that’s filled with employees who absolutely love their jobs. It’s actually kind of crazy. In countless surveys conducted over many years, the level of job satisfaction at WD-40 is off-the-charts. The question is why, and Garry has spent the last few years answering that question all over the world. Today, he answers it here, and in the process, gives me a few tips on how to be a better boss. His advice is excellent. Whether or not I take it of course, is another matter. Is this guy the boss you wish you had? Or, do you just love his accent?
https://youtu.be/B_OQq1d37lc
00:00 Show intro
00:36 Garry talks about growing up in Sydney, Australia
02:18 Garry explains what he believes the purpose of business is
05:53 How to make someone feel like they belong in a business
08:19 How Garry maintained the highest employee satisfaction rate during COVID
14:01 Who Garry wrote his book for
15:03 How to create company culture
20:16 The shift away from toxic work cultures
22:49 Garry’s approach to hiring employees
26:55 What would we do if we were not afraid?
31:42 Garry shares advice from his mom
33:49 WD-40’s strengths
38:03 All the uses for WD-40
41:14 Why Dirty Jobs was successful
42:56 Garry’s top three lessons from his book
44:25 What’s next for Garry
46:06 My favorite CEOs
48:56 My advice to Boy Scouts
51:20 Show outro
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