4 Advantages of Having an AI Chatbot Feature on a Website

Customer service is at the heart of your business, and modern tools make it easier than ever to support your customers. One such tool that you may want to consider is an AI chatbot. Let’s take a look at the four advantages of having an AI chatbot feature on a website to learn why this might be a useful addition to your business.

1. You Can Direct Time and Energy to More Complex Customer Queries

Not all customer interactions are going to be the same. Some customers may have simple questions that could end up directing time and energy that could be better utilized on more complex customer queries that demand responses from real people. By having an AI chatbot feature on your website, you can let it field the basic business questions that customers have on its own. This allows you to reserve your human customer service for customers who need it most, saving you time and making your customer service team more productive.

2. Customers Have 24/7 Support When They Need It

Not all customers are available to make purchases during business hours, which can be frustrating when they have questions they can’t get answers to because no one is available to speak with. Using AI chatbot technology enables you to answer customer questions no matter what time of the day or week it is. Whenever they need it, they can receive support. This is beneficial to your business as it can help you retain customer interest and improve overall perceptions of your business.

3. AI Can Offer Better Results Than Automated Prompts

If you currently have chat technology in place, you probably have automated prompts that are designed to answer only a few major business questions you expect your customers to have. This can limit your capability to help when you’re offline and frustrate your customers when they realize they’re not able to get support when they need it. AI is much more adept at solving problems and speaking with your customers naturally. With an AI chatbot, you can accomplish far more than you would normally be able to with automated prompts, helping you provide better customer service over the long term.

4. Your AI Chatbot Can Help You Capture Leads

The one problem with chatbots previously was that they were not designed to move customers through the sales pipeline. They were only designed to provide basic support to customers. AI is better at identifying potential leads and beginning to move them through the funnel, helping to facilitate sales that might otherwise be missed with basic chatbot technology. Adding an AI chatbot to the mix can give you additional sales support that will direct leads to a real member of your sales team so that they can close the deal.

AI chatbots are popular in customer support departments, and for good reason. If you don’t currently have an AI chatbot feature on your website, consider the points above and look into installing one for enhanced customer support. Reach out to a web development service to get started on the process of adding an AI chatbot feature to your company’s website.