11 Eye-Opening Stats That Reveal the Future of Advertising

If you want to promote your business, then advertising is an essential part of your strategy. This can be pretty challenging, though, because the marketing field keeps shifting. There are new trends to keep up with, as well as competitors to beat. Not to mention, you also need to choose the right types of advertising. Some of the most common ones include paid guest posting services and social media marketing, although you can also take advantage of other methods for an increased success rate. 

The future of advertising may sound uncertain to you, but there are a few stats that tell you where things seem to be going. This post will reveal 11 stats that offer a deeper insight into the world of advertising, so let’s get started! 

• 4 in 10 Users Follow Their Favorite Brands

It’s not that unusual to follow brands on social media, especially considering that most companies use social media platforms nowadays for promotion and to interact with users. In fact, statistics show that 77% of businesses take advantage of social media sites to reach customers. 

But internet users are also eager to keep an eye on their favorite firms and their posts on various apps. Numbers show how 1 in 4 internet users follow brands online, especially the ones they consider buying something from. This means that the content you post may be one of the key aspects that tells someone whether to buy from you or not. 

• Most U.S. Businesses Use Instagram

Instagram remains one of the top social media platforms online, not only for users but also for businesses. Owned by Meta, the website has a lot of features that make it very convenient for advertising. So, it only makes sense that 71% of businesses own an Instagram account where they regularly share updates about new products and more. 

• Lots of Online Shoppers Look at Social Media for Inspiration

More often than not, potential customers still haven’t made up their minds regarding whether they should buy something or not. So, in their attempts to do research and find out what they want or if they really want to spend money on a particular product, they take a look at social media. Actually, 37% of online shoppers admitted to using social media as purchase inspiration, which is why brands may have to take this into consideration more. 

• X Ads Reach 528.3 Million Users

X has changed a lot over the years, and that includes more than just the name change. With the social media app being so popular among younger generations, it can be a great opportunity for business marketing. Ads on X have the potential to reach 528.3 million active users, which is a lot and can bring you a lot of new followers and customers. 

• Businesses Earn an Extra $2 in Revenue for Google Ads

You may still be unsure about investing into Google Ads, especially if you’ve never used them before. Well, you will be happy to know that Google Ads is great for revenue, and you won’t regret using it. The service can generate an average of $2 for every $1 you spend. Earning double your investment is a huge advantage, and not all platforms make that possible. 

This doesn’t mean that everyone is successful with this from the get go, but if you do not see positive results with your Google Ads, it means you should make some tweaks to your strategy to make it more effective. 

• TikTok Users are 1.5x More Likely to Convince Someone to Buy Products

TikTok has taken over as one of the best platforms in recent years. People go there to relax and have fun, and they watch dozens or hundreds of videos on a daily basis, scrolling through the content they find on their For You pages. Most TikTok users are young, with statistics showing that about 36.2% of them are younger than 25.

Brands also use TikTok to show off their products or make announcements. The good thing about this is that TikTok users are 1.5x more likely to make a family member or friend decide to purchase a certain product or service. 

• 84% Users More Likely to Shop Online Using a Mobile Device

Smartphone use has increased considerably over the years, with most people, especially younger ones, owning one and using it to browse the internet. Younger online shoppers are actually more into online shopping, and they prefer to buy from their phones instead of their computers. 

According to statistics, 84% of shoppers between 18 and 29 years old are more likely to shop online from a mobile device. The next group is the 30 – 44 age group, where 78% of consumers are more likely to use a phone when online shopping. 

• Advertising Is the Second Most Common Reason for Marketers to Make Videos

Did you know that video content is created by a lot of businesses purely for marketing purposes? Well, you will be surprised to find out that advertising became the second most common reason for marketers to create videos, with 57%. 

• By 2027, $205.4 billion Of Social Media Ad Spending Will Be Made Through Mobile

More and more mobile ad spending will be done on mobile phones. Numbers show how the sum will reach $205.4 billion in spending via mobile phone by 2027. 

• Google and Facebook Have the Largest U.S. Digital Ad Spend Share

In terms of U.S. digital ad spend, Facebook and Google remain at the top. It appears that the two are favorite options for many brands, and considering the number of users, it makes sense. Facebook has 19.9$ of the ad spend, whereas Google has 38.6%. 

• There’s a $2.69 Average CPC in Google Ads Across All Industries

Google Ads has a high cost per click across all industries. In fact, it has $2.69 in CPC on the search network and $0.63 on the display network.

Final Thoughts

The world of advertising is changing, and things seem to be getting better for many marketers who use social media platforms. Sites like TikTok make it easier to reach younger audiences, and mobile optimization is crucial as more uses prefer to shop on their mobile devices instead of their Desktop computers. Hopefully, these statistics allowed you to make the changes you need for your marketing strategy.