How the FT connects with consumers
From Talking Biz News 
Tim Healy of The Drum interviewed Fiona Spooner, the managing director of consumer revenue at The Financial Times, about how the publication connects with consumers. Here is an excerpt: How do you rate the value of emotional connection with a marketing campaign? It’s huge, and it’s one of the best parts of the job. Our […] Any content specified as Talking Biz News content is the intellectual property of Talking Biz News. Any copying, republication or redistribution of such content, including by cacheing, framing or similar means, is expressly prohibited without the prior written consent of Talking Biz News.
Source: https://talkingbiznews.com/media-news/how-the-ft-connects-with-consumers/
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