TV Analytics Market 2023 Trend, Size and Growth Analysis Report
The global TV analytics market to grow from US$ 1.9 Billion in 2018 to US$ 4.2 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period. The TV analytics market is growing rapidly with the intensifying business competition and the growth of social media and social advertising trends.
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The high growth of the market in APAC is attributed to the flexible economic conditions, industrialization and globalization-motivated policies of governments, and the expanding digitalization in the region. The highly competitive environment in the region is again expected to trigger the growth of effective TV analytics market that augments the overall RoI for the media and entertainment organizations.
Top Key Players in the “TV Analytics Market” report include are
- IBM Corporation (US)
- Google (US)
- The Nielsen Company (UK)
- Zapr Media Labs (India)
- Alphonso Inc. (US)
- TVSQUARED (Scotland)
- DC Analytics (England)
- Amobee Inc. (US)
- 605 (US)
- Clarivoy (US)
- TVbeat (UK)
- BLIX (Australia)
- H-Tech (Bulgaria)
- DC Analytics (Germany)
- Samba TV (US)
- AnalyticOwl (US)
- Edgeware AB (US)
- Realytics (France)
- Sorenson Media (US)
- FourthWall Media (US)
- Parrot Analytics (US)
- iSpot.tv (US)
- Admo.TV (France)
- Conviva (US)
- iQ Media (US)
- BrightLine (US)
The Study Objectives of this report are:
- To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market
- To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
- To forecast the revenue of the market’s segments with respect to 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze their recent developments and positioning in the market
- To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market
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Reason to buy this report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall TV analytics market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies.
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